The Most Creative Political Ad Man in the Country

Anacapa started the New Year off with our first “First Thursday Open Breakfast Club” of 2011 with Fred Davis, who TIME magazine calls, “The most creative political ad man in the country.”  Davis stressed that ads need to invoke an emotional reaction in order to be memorable and therefore, effective.  Fred Davis is the Anacapa alum dad who created our COZY ad campaign.  He uses few words and describes his language as “iconic” because in the overpopulated world of advertising, “Standing out can work.”  In his interview with TIME, Fred revealed the core of his philosophy:  “The culture of sameness does not allow for leaders to evolve.  Leaders are people who stand out.”

Fred’s presentation of his ads and the stories behind them was a non-stop comedy-filled ride that kept everyone smiling and laughing into the new year!